Virginia Hayward hampers has launched its new website this week in time for the Christmas shopping season.
The redesign was carried out by award-winning web development company, Imaginet, who specialise in high quality, bespoke web solutions
The e-commerce site sells the company’s entire range of traditional hampers, fair-trade and Duchy Original gifts, wines, spirits and flowers to the corporate market and direct to the consumer.
The new site includes an extensive catalogue database providing Virginia Hayward staff with control over how products are promoted. The site hooks back to the company’s back-end distribution system which allows visitors to track their order at each stage. It also incorporates sophisticated and complex functionality to cater for multiple delivery addresses and delivery of perishable products.
The site also allows customers to add a personalised message to their hamper and sign up to receive regular newsletters from Virginia Hayward. A range of search engine optimisation tactics were implemented to boost traffic to the website and ensure that it could be found on the internet by those who had not heard of the company.
Nigel Roberts, managing director at Imaginet said, “We’ve really enjoyed working with such a high-quality brand and think that the design really speaks for itself. Combined with complex back-end integration, the Virginia Hayward website is an exceptional solution. We won this project against some of the UK’s best known e-commerce developers based on our skills and our ability to deliver the project in very short time scales.”
The launch of the Virginia Hayward hampers website is hot-off-the-heels of a New Media Age award win for the Travel category, beating competition from international organisations including Hilton, Flybe and Thomson Holidays, for the Chiltern Railways website.
"We chose Imaginet to develop our new web solution after an extensive tendering process during which they impressed us with their ability to understand the challenges that the hamper industry throws at us every day. Even more impressively they've delivered beyond our expectations and within the timescales that they promised. I wouldn't hesitate to recommend the Imaginet team to anybody looking for a dynamic web solution."
Sam Hayward, director of Virginia Hayward Ltd
Based in Cardiff city centre, Imaginet is one of the leading web development agencies in the UK. It offers a full range of web services including web design, content management systems, touchscreen technology, e-commerce, online marketing and search engine marketing, internet strategy and database development.
Established since 1995, Imaginet has worked on a number of websites including, Octopus Publishing Group, Computer Quote Insurance and Wales Holidays. Imaginet is an approved supplier on two government rosters – the Department for Culture, Media and Sport and COI.
